What the Grill & Fireplace · Serving Carolina Beach

Grills & Smokers in Carolina Beach, NC

About thirty five minutes from our Leland showroom, through Wilmington and down Highway 421.

For a Pleasure Island property, the right grill is usually the one that survives salt air and guests who have never used it before. We will point you at constructions that hold up and controls that are hard to get wrong, then deliver, assemble, and set it up ready to cook.

Gas, charcoal, pellet, kamado, or smoker — choosing the right grill comes down to how you like to cook. That's why we focus on brands we know firsthand, including FireMagic, TrueFlame, Blaze, Napoleon, Delta Heat, Primo, Coyote, American Made Grills, and Recteq. We've installed them, serviced them, and cooked on them ourselves. Come see them in the showroom, and we'll help you understand the real differences — not just what's listed on the spec sheet.

About Carolina Beach

A good share of Carolina Beach outdoor living gets built for guests rather than just for the owners. Rental and second-home properties on Pleasure Island need setups that are durable, easy for someone else to operate, and simple to shut down between stays. That points toward different choices than a primary residence would call for.

Serving Pleasure Island, Kure Beach, Wilmington Beach, Hanby Beach and surrounding Carolina Beach.

Everything we do in Carolina Beach

Common questions

What works best for a rental property?

Durability and simplicity. Equipment that guests cannot easily damage or misconfigure, finishes that survive salt air and heavy use, and a setup that is quick to clean and shut down between stays. We can also point you toward configurations that keep maintenance down when you are not on the island.

From real customers

Real Google reviews

5.0 stars · 15+ reviews

Jeff, owner of What the Grill, did a nice job of consulting with us to help us design our outdoor kitchen. We are extremely pleased with the outcome. So far, I’ve cooked appetizers before dinner (we ate dinner out with friends) and this morning I cooked breakfast outside. The Primo ceramic grill is wonderful.

Robin Cochran
Verified Google review

Highly recommend!!! We had fantastic experiences with What the Grill. We purchased a new built in grill and a new firepit insert from them and Jeff installed both in a timely, professional manner. He is very knowledgeable, responsive, accommodating and answers questions thoroughly. He came back several times after the install to adjust the firepit…

DORIS CONNELL
Verified Google review

What the Grill has a great location and excellent showroom to display the different grillers options and budget. Jeff came out to our home and reviewed the current grill that we had and came up with a great new design. His knowledge and expertise of the grill market was outstanding. Very dependable and great service after the sell, Jeff kept us inf…

Eddie Brewer
Verified Google review

Great place to shop for Grills, Rubs, etc. Jeff is very knowledge and helpful. They will also assemble and deliver for a nominal fee! We Love the Napoleon grill and accessories we bought from there. Will definitely be returning to the store for all my grilling needs.

Chris Kastl
Verified Google review

What the grill fits all my family’s outdoor cooking needs. The choice of spices to enhance my food is second to none! Jeff & Lisa Jones are wonderful owners who offer outstanding service along with the finest offerings in outdoor grills and kitchens. I highly recommend them!

Mark Powers
Verified Google review

Come see it burning.

Photos only go so far. Stop by the Leland showroom to see the grills, fireplaces, and fire features running, and talk through what fits your space and budget.