What the Grill & Fireplace · Serving Wilmington

Grills & Smokers in Wilmington, NC

About twenty minutes from our Leland showroom, over the Cape Fear Memorial Bridge.

Wilmington customers make the trip to the Leland showroom to see grills side by side, then have them delivered, assembled, and set up at home. Gas, charcoal, pellet, kamado, and smokers, from brands we have cooked on ourselves. We will talk through the real differences rather than reading you a spec sheet.

Gas, charcoal, pellet, kamado, or smoker — choosing the right grill comes down to how you like to cook. That's why we focus on brands we know firsthand, including FireMagic, TrueFlame, Blaze, Napoleon, Delta Heat, Primo, Coyote, American Made Grills, and Recteq. We've installed them, serviced them, and cooked on them ourselves. Come see them in the showroom, and we'll help you understand the real differences — not just what's listed on the spec sheet.

About Wilmington

Wilmington is a short hop over the Cape Fear Memorial Bridge from our Leland showroom, and it is where a lot of our installation work happens. The housing stock varies enormously here, from historic downtown lots with tight access to the newer builds out toward Mayfaire and Autumn Hall. That range is the interesting part.

Serving Landfall, Autumn Hall, Mayfaire, Historic Downtown, Masonboro and surrounding Wilmington.

Everything we do in Wilmington

Common questions

Do you work on historic downtown Wilmington homes?

Yes. Older downtown properties usually mean tighter access, existing masonry to work around, and sometimes a courtyard rather than an open yard. Those constraints shape the design, so we would rather see the space in person early than design something on paper that cannot get through the gate.

From real customers

Real Google reviews

5.0 stars · 15+ reviews

Jeff, owner of What the Grill, did a nice job of consulting with us to help us design our outdoor kitchen. We are extremely pleased with the outcome. So far, I’ve cooked appetizers before dinner (we ate dinner out with friends) and this morning I cooked breakfast outside. The Primo ceramic grill is wonderful.

Robin Cochran
Verified Google review

Highly recommend!!! We had fantastic experiences with What the Grill. We purchased a new built in grill and a new firepit insert from them and Jeff installed both in a timely, professional manner. He is very knowledgeable, responsive, accommodating and answers questions thoroughly. He came back several times after the install to adjust the firepit…

DORIS CONNELL
Verified Google review

What the Grill has a great location and excellent showroom to display the different grillers options and budget. Jeff came out to our home and reviewed the current grill that we had and came up with a great new design. His knowledge and expertise of the grill market was outstanding. Very dependable and great service after the sell, Jeff kept us inf…

Eddie Brewer
Verified Google review

Great place to shop for Grills, Rubs, etc. Jeff is very knowledge and helpful. They will also assemble and deliver for a nominal fee! We Love the Napoleon grill and accessories we bought from there. Will definitely be returning to the store for all my grilling needs.

Chris Kastl
Verified Google review

What the grill fits all my family’s outdoor cooking needs. The choice of spices to enhance my food is second to none! Jeff & Lisa Jones are wonderful owners who offer outstanding service along with the finest offerings in outdoor grills and kitchens. I highly recommend them!

Mark Powers
Verified Google review

Come see it burning.

Photos only go so far. Stop by the Leland showroom to see the grills, fireplaces, and fire features running, and talk through what fits your space and budget.