Jeff, owner of What the Grill, did a nice job of consulting with us to help us design our outdoor kitchen. We are extremely pleased with the outcome. So far, I’ve cooked appetizers before dinner (we ate dinner out with friends) and this morning I cooked breakfast outside. The Primo ceramic grill is wonderful.
What the Grill & Fireplace · Serving Leland
Grills & Smokers in Leland, NC
Our showroom is here in Leland, on Appleton Way just off Highway 17.
Buying a grill in Leland means you can come see it, cook questions through with us, and have it delivered and set up the same week. We carry gas, charcoal, pellet, and kamado, and we have installed and used the brands we sell. If something needs service later, we are up the road rather than a phone tree away.
Gas, charcoal, pellet, kamado, or smoker — choosing the right grill comes down to how you like to cook. That's why we focus on brands we know firsthand, including FireMagic, TrueFlame, Blaze, Napoleon, Delta Heat, Primo, Coyote, American Made Grills, and Recteq. We've installed them, serviced them, and cooked on them ourselves. Come see them in the showroom, and we'll help you understand the real differences — not just what's listed on the spec sheet.
About Leland
Our showroom is on Appleton Way in Leland, which makes this the easiest place in the region to see what you are buying before you commit to it. Grills running, fireplaces lit, cabinetry you can open and close. Most of Leland's newer neighborhoods were built with outdoor living in mind, with covered patios and gas already stubbed out, so projects here tend to move quickly from design to install.
Serving Brunswick Forest, Compass Pointe, Magnolia Greens, Waterford, Winding River and surrounding Leland.
Everything we do in Leland →Common questions
Can I see everything in person before I order?
Yes, and we would rather you did. The Leland showroom has grills, fireplaces, fire features, and full cabinetry runs set up so you can compare them side by side. Spec sheets do not tell you how a lid feels or how a burner sounds. Stop in any day we are open.
From real customers
Real Google reviews

Come see it burning.
Photos only go so far. Stop by the Leland showroom to see the grills, fireplaces, and fire features running, and talk through what fits your space and budget.
