What the Grill & Fireplace · Serving Leland

Grills & Smokers in Leland, NC

Our showroom is here in Leland, on Appleton Way just off Highway 17.

Buying a grill in Leland means you can come see it, cook questions through with us, and have it delivered and set up the same week. We carry gas, charcoal, pellet, and kamado, and we have installed and used the brands we sell. If something needs service later, we are up the road rather than a phone tree away.

Gas, charcoal, pellet, kamado, or smoker — choosing the right grill comes down to how you like to cook. That's why we focus on brands we know firsthand, including FireMagic, TrueFlame, Blaze, Napoleon, Delta Heat, Primo, Coyote, American Made Grills, and Recteq. We've installed them, serviced them, and cooked on them ourselves. Come see them in the showroom, and we'll help you understand the real differences — not just what's listed on the spec sheet.

About Leland

Our showroom is on Appleton Way in Leland, which makes this the easiest place in the region to see what you are buying before you commit to it. Grills running, fireplaces lit, cabinetry you can open and close. Most of Leland's newer neighborhoods were built with outdoor living in mind, with covered patios and gas already stubbed out, so projects here tend to move quickly from design to install.

Serving Brunswick Forest, Compass Pointe, Magnolia Greens, Waterford, Winding River and surrounding Leland.

Everything we do in Leland

Common questions

Can I see everything in person before I order?

Yes, and we would rather you did. The Leland showroom has grills, fireplaces, fire features, and full cabinetry runs set up so you can compare them side by side. Spec sheets do not tell you how a lid feels or how a burner sounds. Stop in any day we are open.

From real customers

Real Google reviews

5.0 stars · 15+ reviews

Jeff, owner of What the Grill, did a nice job of consulting with us to help us design our outdoor kitchen. We are extremely pleased with the outcome. So far, I’ve cooked appetizers before dinner (we ate dinner out with friends) and this morning I cooked breakfast outside. The Primo ceramic grill is wonderful.

Robin Cochran
Verified Google review

Highly recommend!!! We had fantastic experiences with What the Grill. We purchased a new built in grill and a new firepit insert from them and Jeff installed both in a timely, professional manner. He is very knowledgeable, responsive, accommodating and answers questions thoroughly. He came back several times after the install to adjust the firepit…

DORIS CONNELL
Verified Google review

What the Grill has a great location and excellent showroom to display the different grillers options and budget. Jeff came out to our home and reviewed the current grill that we had and came up with a great new design. His knowledge and expertise of the grill market was outstanding. Very dependable and great service after the sell, Jeff kept us inf…

Eddie Brewer
Verified Google review

Great place to shop for Grills, Rubs, etc. Jeff is very knowledge and helpful. They will also assemble and deliver for a nominal fee! We Love the Napoleon grill and accessories we bought from there. Will definitely be returning to the store for all my grilling needs.

Chris Kastl
Verified Google review

What the grill fits all my family’s outdoor cooking needs. The choice of spices to enhance my food is second to none! Jeff & Lisa Jones are wonderful owners who offer outstanding service along with the finest offerings in outdoor grills and kitchens. I highly recommend them!

Mark Powers
Verified Google review

Come see it burning.

Photos only go so far. Stop by the Leland showroom to see the grills, fireplaces, and fire features running, and talk through what fits your space and budget.