Jeff, owner of What the Grill, did a nice job of consulting with us to help us design our outdoor kitchen. We are extremely pleased with the outcome. So far, I’ve cooked appetizers before dinner (we ate dinner out with friends) and this morning I cooked breakfast outside. The Primo ceramic grill is wonderful.
What the Grill & Fireplace · Serving Leland
Design & Installation in Leland, NC
Our showroom is here in Leland, on Appleton Way just off Highway 17.
Everything we design and install starts a few minutes from you. That matters more than it sounds. Leland projects get faster site visits, easier decisions in the showroom, and a shorter path when a question comes up mid-build. We work with homeowners, builders, and hardscape crews across town.
Great outdoor spaces take more than great products. We provide expert guidance, professional installation, and ongoing support from the first conversation through the finished project. From a simple grill upgrade to a fully customized outdoor living space, every project receives the same attention to detail and commitment to quality. We work with homeowners, builders, contractors, and designers throughout southeastern North Carolina and partner with experienced hardscape professionals to bring custom masonry outdoor kitchens to life.
About Leland
Our showroom is on Appleton Way in Leland, which makes this the easiest place in the region to see what you are buying before you commit to it. Grills running, fireplaces lit, cabinetry you can open and close. Most of Leland's newer neighborhoods were built with outdoor living in mind, with covered patios and gas already stubbed out, so projects here tend to move quickly from design to install.
Serving Brunswick Forest, Compass Pointe, Magnolia Greens, Waterford, Winding River and surrounding Leland.
Everything we do in Leland →Common questions
Can I see everything in person before I order?
Yes, and we would rather you did. The Leland showroom has grills, fireplaces, fire features, and full cabinetry runs set up so you can compare them side by side. Spec sheets do not tell you how a lid feels or how a burner sounds. Stop in any day we are open.
From real customers
Real Google reviews
5.0 stars · 15+ reviews
Come see it burning.
Photos only go so far. Stop by the Leland showroom to see the grills, fireplaces, and fire features running, and talk through what fits your space and budget.