What the Grill & Fireplace
(910) 399-1262

What the Grill & Fireplace · Serving Carolina Beach

Rubs, Sauces & Accessories in Carolina Beach, NC

About thirty five minutes from our Leland showroom, through Wilmington and down Highway 421.

Grab supplies on your way down. Charcoal, pellets, thermometers, grilling tools, and shelves of regional and national rubs and sauces at our Leland showroom. Try select rubs and sauces at the tasting bar before you buy a bottle.

Fuel, tools, flavor — we've got you covered. Shop charcoal, pellets, thermometers, grilling tools, and shelves packed with regional and national rubs and sauces from brands like Fogo, Cackalacky, Lane's, Meat Church, Heath Riles, Dizzy Pig, Baby Out Sauce, and more. We're constantly restocking and bringing in new flavors, so it's worth checking the shelves every time you stop in. Not sure which one to choose? Head to our tasting bar and try select rubs and sauces before you buy.

About Carolina Beach

A good share of Carolina Beach outdoor living gets built for guests rather than just for the owners. Rental and second-home properties on Pleasure Island need setups that are durable, easy for someone else to operate, and simple to shut down between stays. That points toward different choices than a primary residence would call for.

Serving Pleasure Island, Kure Beach, Wilmington Beach, Hanby Beach and surrounding Carolina Beach.

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Common questions

What works best for a rental property?

Durability and simplicity. Equipment that guests cannot easily damage or misconfigure, finishes that survive salt air and heavy use, and a setup that is quick to clean and shut down between stays. We can also point you toward configurations that keep maintenance down when you are not on the island.

From real customers

Real Google reviews

5.0 stars · 15+ reviews

Jeff, owner of What the Grill, did a nice job of consulting with us to help us design our outdoor kitchen. We are extremely pleased with the outcome. So far, I’ve cooked appetizers before dinner (we ate dinner out with friends) and this morning I cooked breakfast outside. The Primo ceramic grill is wonderful.

Robin Cochran
Verified Google review

Highly recommend!!! We had fantastic experiences with What the Grill. We purchased a new built in grill and a new firepit insert from them and Jeff installed both in a timely, professional manner. He is very knowledgeable, responsive, accommodating and answers questions thoroughly. He came back several times after the install to adjust the firepit…

DORIS CONNELL
Verified Google review

What the Grill has a great location and excellent showroom to display the different grillers options and budget. Jeff came out to our home and reviewed the current grill that we had and came up with a great new design. His knowledge and expertise of the grill market was outstanding. Very dependable and great service after the sell, Jeff kept us inf…

Eddie Brewer
Verified Google review

Great place to shop for Grills, Rubs, etc. Jeff is very knowledge and helpful. They will also assemble and deliver for a nominal fee! We Love the Napoleon grill and accessories we bought from there. Will definitely be returning to the store for all my grilling needs.

Chris Kastl
Verified Google review

What the grill fits all my family’s outdoor cooking needs. The choice of spices to enhance my food is second to none! Jeff & Lisa Jones are wonderful owners who offer outstanding service along with the finest offerings in outdoor grills and kitchens. I highly recommend them!

Mark Powers
Verified Google review

Come see it burning.

Photos only go so far. Stop by the Leland showroom to see the grills, fireplaces, and fire features running, and talk through what fits your space and budget.

(910) 399-1262Visit the Showroom