What the Grill & Fireplace · Serving Wrightsville Beach

Rubs, Sauces & Accessories in Wrightsville Beach, NC

About thirty minutes from our Leland showroom, out through Wilmington.

Stock up on the way out to the island. Charcoal, pellets, thermometers, tools, and a wall of regional and national rubs and sauces at our Leland showroom. The tasting bar is there so you can try select rubs and sauces before committing to a bottle.

Fuel, tools, flavor — we've got you covered. Shop charcoal, pellets, thermometers, grilling tools, and shelves packed with regional and national rubs and sauces from brands like Fogo, Cackalacky, Lane's, Meat Church, Heath Riles, Dizzy Pig, Baby Out Sauce, and more. We're constantly restocking and bringing in new flavors, so it's worth checking the shelves every time you stop in. Not sure which one to choose? Head to our tasting bar and try select rubs and sauces before you buy.

About Wrightsville Beach

Wrightsville Beach is where material choices stop being cosmetic. Salt air is relentless here, and it finds cheap stainless, ordinary hardware, and untreated cabinetry within a season or two. Everything we specify for the island is chosen with that in mind, from marine-grade polymer cabinetry to the grade of stainless on the grill itself.

Serving Harbor Island, Shell Island, Figure Eight Island, Sound-side properties and surrounding Wrightsville Beach.

Everything we do in Wrightsville Beach

Common questions

What holds up to salt air at the beach?

Grade matters more than brand. We specify marine-grade polymer and higher-grade stainless for island properties, along with hardware and fasteners chosen for salt exposure. Covers help, and so does rinsing. What fails fastest is builder-grade stainless and standard cabinet hardware, which is exactly what we steer you away from here.

From real customers

Real Google reviews

5.0 stars · 15+ reviews

Jeff, owner of What the Grill, did a nice job of consulting with us to help us design our outdoor kitchen. We are extremely pleased with the outcome. So far, I’ve cooked appetizers before dinner (we ate dinner out with friends) and this morning I cooked breakfast outside. The Primo ceramic grill is wonderful.

Robin Cochran
Verified Google review

Highly recommend!!! We had fantastic experiences with What the Grill. We purchased a new built in grill and a new firepit insert from them and Jeff installed both in a timely, professional manner. He is very knowledgeable, responsive, accommodating and answers questions thoroughly. He came back several times after the install to adjust the firepit…

DORIS CONNELL
Verified Google review

What the Grill has a great location and excellent showroom to display the different grillers options and budget. Jeff came out to our home and reviewed the current grill that we had and came up with a great new design. His knowledge and expertise of the grill market was outstanding. Very dependable and great service after the sell, Jeff kept us inf…

Eddie Brewer
Verified Google review

Great place to shop for Grills, Rubs, etc. Jeff is very knowledge and helpful. They will also assemble and deliver for a nominal fee! We Love the Napoleon grill and accessories we bought from there. Will definitely be returning to the store for all my grilling needs.

Chris Kastl
Verified Google review

What the grill fits all my family’s outdoor cooking needs. The choice of spices to enhance my food is second to none! Jeff & Lisa Jones are wonderful owners who offer outstanding service along with the finest offerings in outdoor grills and kitchens. I highly recommend them!

Mark Powers
Verified Google review

Come see it burning.

Photos only go so far. Stop by the Leland showroom to see the grills, fireplaces, and fire features running, and talk through what fits your space and budget.