What the Grill & Fireplace · Serving Oak Island

Rubs, Sauces & Accessories in Oak Island, NC

About forty minutes from our Leland showroom, down Highway 133 across the bridge.

Stock up before you head down. Charcoal, pellets, thermometers, tools, and a wall of regional and national rubs and sauces at the Leland showroom, restocked constantly. The tasting bar means you can try select rubs and sauces before you commit.

Fuel, tools, flavor — we've got you covered. Shop charcoal, pellets, thermometers, grilling tools, and shelves packed with regional and national rubs and sauces from brands like Fogo, Cackalacky, Lane's, Meat Church, Heath Riles, Dizzy Pig, Baby Out Sauce, and more. We're constantly restocking and bringing in new flavors, so it's worth checking the shelves every time you stop in. Not sure which one to choose? Head to our tasting bar and try select rubs and sauces before you buy.

About Oak Island

Oak Island brings two constraints together that neither Leland nor Wilmington has to deal with. Salt exposure is severe, and a great many homes sit elevated on pilings with the outdoor living space on a deck rather than on grade. That changes almost everything about a build.

Serving Long Beach, Yaupon Beach, Caswell Beach, Tranquil Harbour and surrounding Oak Island.

Everything we do in Oak Island

Common questions

Can you build an outdoor kitchen on an elevated deck?

Often yes, but the design has to respect what the deck can carry. Full masonry islands are usually the wrong choice on an elevated structure. Lighter polymer or stainless cabinetry, freestanding appliances, and careful gas routing are what we normally reach for. If the structure will not take it, we will tell you.

From real customers

Real Google reviews

5.0 stars · 15+ reviews

Jeff, owner of What the Grill, did a nice job of consulting with us to help us design our outdoor kitchen. We are extremely pleased with the outcome. So far, I’ve cooked appetizers before dinner (we ate dinner out with friends) and this morning I cooked breakfast outside. The Primo ceramic grill is wonderful.

Robin Cochran
Verified Google review

Highly recommend!!! We had fantastic experiences with What the Grill. We purchased a new built in grill and a new firepit insert from them and Jeff installed both in a timely, professional manner. He is very knowledgeable, responsive, accommodating and answers questions thoroughly. He came back several times after the install to adjust the firepit…

DORIS CONNELL
Verified Google review

What the Grill has a great location and excellent showroom to display the different grillers options and budget. Jeff came out to our home and reviewed the current grill that we had and came up with a great new design. His knowledge and expertise of the grill market was outstanding. Very dependable and great service after the sell, Jeff kept us inf…

Eddie Brewer
Verified Google review

Great place to shop for Grills, Rubs, etc. Jeff is very knowledge and helpful. They will also assemble and deliver for a nominal fee! We Love the Napoleon grill and accessories we bought from there. Will definitely be returning to the store for all my grilling needs.

Chris Kastl
Verified Google review

What the grill fits all my family’s outdoor cooking needs. The choice of spices to enhance my food is second to none! Jeff & Lisa Jones are wonderful owners who offer outstanding service along with the finest offerings in outdoor grills and kitchens. I highly recommend them!

Mark Powers
Verified Google review

Come see it burning.

Photos only go so far. Stop by the Leland showroom to see the grills, fireplaces, and fire features running, and talk through what fits your space and budget.